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In 2000, Joli was working in the Glendale Galleria when she was noticed by porn director Kris Kramski and asked if she was interested in doing some modeling. Joli claims that Kramski's ulterior motive was to get her into a threesome with him and his girlfriend, but that she was only interested in the girlfriend and not him. At the beginning of her career, she worked extensively in men's magazines, appearing in numerous issues of Penthouse and Hustler, shooting six days a week for six months.
Her first film shoot was for Andrew Blake During her first several years in adult films, she appeared mainly under the name 'Swan' and 'Hope', though in her appearances in Andrew Blake's films, she appeared simply as Justine. Eventually, she adopted the name Justine Joli. "Joli" was a pet name she had for one of her old lovers and means "pretty" in French, while "Justine" comes from her obsession with the Marquis de Sade character, Justine.
Joli is a self described geek with a love of anime, science fiction, Macs and cartoons. She is also into nude sports, such as naked bungee jumping and naked whitewater rafting. She was romantically involved with porn director DCypher for several years.