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In October 1998, Crawford returned to the pages of Playboy for a second, more revealing nude pictorial. She was ranked number 5 on Playboy's list of the 100 Sexiest Stars of the 20th century. A 1997 Shape magazine survey of 4,000 picked her as the second (after Demi Moore) most beautiful woman in the world. In 2002, Crawford was named one of the 50 Most Beautiful People by People magazine. She continues to provide celebrity endorsement for a variety of projects and was featured as #26 in the 2006 Hot 100 issue of Maxim magazine.