In addition to starring in porn, Shy Love has become a producer, director, and talent manager. Shy Love has appeared in more than 250 adult films, and has appeared as herself on TV several times. Starting in 2004 she began directing and producing films. She started her own talent agency, Adult Talent Managers, and signed Memphis Monroe, and Lisa Daniels as contract girls. Shy claims that her company's representation of gay men in addition to women is unique in the industry.

She is part-owner of a nightclub in Colorado Springs called 13 Pure, which opened up in January 2008. In August 2008, she worked on a controversial bisexual film directed by Chi Chi LaRue titled Shifting Gears. LaRue coined the term straight-for-pay (a play on word for gay-for-pay), to reference performer Blake Riley's first encounter with a woman (Love) and liking it.